Not content with merely treading more lightly in the environment, they have planted about 250,000 trees and engaged an ecologist to ensure they place the right species in the right area. The planting is ongoing, including 26 hectares of native trees to help create flight corridors for birds.
They have drastically reduced emissions – a 75 percent cut in the first two years - by switching to an electric furnace that harnesses locally-produced geothermal electricity. Waste has been slashed by the same amount through more extensive reduction, reuse, recycling and composting measures.
Most plastic bubble wrap has gone, replaced by eco-friendly paper-based packaging. Petrol-powered vehicles are out, electric ones are in. Electric tools are used for grounds maintenance, too.