Tourism New Zealand (TNZ) is launching a campaign to celebrate the upcoming release of
A MINECRAFT MOVIE and becoming the world's first destination to come to life in
the Minecraft game.
The blockbuster movie was filmed right here in Aotearoa New Zealand, and benefitted from the
New Zealand Screen Production Rebate.
TNZ have worked with Mojang (the developers of Minecraft) and Warner Brothers (the studio behind the film) to launch New Zealand as the first fully playable destination in the Minecraft world. The New Zealand version of the game is called Aotearoa New Zealand, and we refer to this as the DLC (downloadable content). The DLC is free for Minecraft players and features a range of New Zealand locations that fans can play for themselves.
While six ‘destinations’ have been included in the DLC [Waikato, Fiordland, Abel Tasman,
Rotorua, Mackenzie and Wellington], this toolkit is designed to help ALL of our industry partners.
TNZ aims to help tourism operators leverage the Minecraft opportunity, highlight the experiences you offer and integrate the Minecraft campaign into your own marketing, boosting tourism and creating memorable, immersive experiences for visitors.
The DLC is now live on the Minecraft marketplace. Click HERE to view the trailer.