Sporting Life has been an owner operated store since opening in 1968. We are a stockist of tackle for fly fishing the local and backcountry, as well as boat fishing on the Lakes. We also stock a range of hunting and tramping equipment for visitors of the Tongariro Heritage Park and Kaimanawa Ranges, only a short drive away.

We’re New Zealand agents for:

• Simms waders and accessories
• Sage fly rods and fly reels
• Redington fly rods reels and waders
• Patagoina waders and Patagonia wading boots
• Magnum neoprene waders
• Airflo fly rods and fly lines
• Kilwell fly rods
• Scientific Anglers fly lines
• Lamson fly reels
• Manic Tackle flies
• Umpqua flies
• Umpqua fly tying materials
• Wapsi fly tying materials
• Rio fly lines
• Scott fly rods
• Primal fly rods
• Echo fly rods
• OPST
• Loon Outdoors
• Category 3 Flies